jeudi 23 juin 2011

On Hold Marketing Company Gets a New Look

Earglue, a Tennessee based professional music on hold marketing services company offering overhead messaging, in store marketing, on hold equipment and in store music had a serious need for a website refresh, how serious you might ask? hmm let's take alook at the original  website design;


You could see many broken links, missing pictures and what have you in there. The job required a strategy session in order to identify the current service offerings, and a suitable positioning and look & feel that might suit EarGlue. The result is a fresh looking website with crisp messaging below;



A brainstorming session helped identify potential link-baits with a retail music library, on hold scripts, on hold messages mp3’s, and infographics. Given the straightforward and limited service offering, the newly defined site-map counts only 20 urls. Obviously, it is bound to grow as more media is added to the site and the navigation and architecture certainly offers room for expansion.

The Tools of the Trade

Keyword research was made using a combination of tools including Google Adwords. SEOTOASTER is the open source CMS used for the job. The site is hooked up to the web marketing software SEO Samba allowing for integrated news, social media and seo press release publishing. A great chat software which permits to pro-actively contact visitors while they browse your website called Olark was also deployed on-site.The site redesign took two month.

Conclusion

EarGlue's website is just getting re-indexed. We'll check back with them for rankings results in a few weeks. We think this was a good job made by the professional seo website design services team from SEO Samba. What do you think?  If you work in website design or SEO, showcase your work, and contact us to submit a project for publishing consideration.